Smile Boxx | Dental Product

Overview

Smile BOXX sells teeth whitening, clear aligners and professional smile services under one brand. The job was to replace a science-heavy single-product store with a site that keeps consumer shopping, aligner treatment, in-person services and a private distributor and investor track separate, without feeling like four different companies. I rebuilt the Shopify storefront from the ground up: 22 hand-built pages, a whitening pen product page with a subscription option, two aligner pathways, a services hub, a subscription-box waitlist, and location and pop-up event templates that ship empty until the first city is confirmed.

What the site does

• 22 hand-built pages across five customer journeys
• Whitening pen product page with one-time and subscription purchase
• Two clear-aligner pathways, at-home and clinician-led
• Smile Services hub covering eight in-person treatments
• Subscription box waitlist with automatic enrolment on purchase
• Location and pop-up event templates, built before the first address exists