Convict Scales | Marketing

Overview

Convict Scales is a freelance Meta ads specialist scaling brands through Facebook and Instagram campaigns, positioned against agency overhead as one specialist running targeting, funnels and campaign scaling. The site needed a results dashboard, a methodology section, a comparison against traditional agencies, a breakdown of who the service is for, and a step-by-step process. I built the site with Meta Ads, Why It Works, Who It’s For, Process, Results and Free Training sections.

What the site does

• Performance metrics display
• Three-pillar methodology: Precision Targeting, Conversion Funnels, Automated Scaling
• "Traditional Agency vs. Convict Scales" comparison section
• "Who Needs Meta Ads" section for e-commerce brands, coaches and local businesses
• Three-phase process: Audience Research, Campaign Creation, Optimise & Scale